Sep 16, 2021How to enable your marketing teamA customer 360 includes every interaction a customer has with your business right from the lead stage to post becoming a paid member. This is fundamental in allowing your marketing team to track user behaviour during the customer journey. Majority of marketing teams fail because they do not have the…Marketing2 min readMarketing2 min read
Aug 30, 2021How to pick the right BI Tool for your business?With so many options out there, it’s become quite a daunting task to pick the right BI tool for your company. Has Tableau become irrelevant? How much should we pay for a BI tool? What about the open source options? Today we are going to dive deeper into the Reporting/Analytics space and I am going to share my views on how to think through your BI strategy. 🔉 Listen in to find out more about how you should approach this. I want to hear from you in the comments below. What tools do you have experience with?Bi Tools1 min readBi Tools1 min read
Aug 29, 2021Automating your life: 101I love the idea of simplifying my day to day life through automation. How do I outsource or eliminate any tasks that don’t bring me joy so that I’m only left with things that I love doing? This is something I love thinking about. The idea of being able to…Automation5 min readAutomation5 min read
Aug 22, 2021Data = Tech + CultureTo convert data to $$ you need both Tech & Culture. On the Tech side this is quite obvious. You need to have the right talent with the right expertise in setting up the modern data stack. The modern data stack today has 5 layers including data collection, ingestion, storage…Data Analysis4 min readData Analysis4 min read
Jul 26, 2021How do you modernize your data stack while keeping the lights onIn the next 10 years years every company will have a data team and be using a modern stack to collect, analyze and report on data. While we are still in the early adoption phase, many businesses have already started to invest in their data capabilities. For a lot of…Data3 min readData3 min read
Jun 25, 2021The evolution of data & the next 10 years10 years ago, when I started my career in silicon valley data wasn’t a thing. No one was talking about recommendation engines, A/B Testing, segmentation. Companies were building pipelines themselves and BI tools were static and pretty terrible. …Analytics2 min readAnalytics2 min read
Jun 8, 2021Why you shouldn’t hire a data analystDon’t get me wrong, I love data analysts. I just know that a data analyst should not be the first person your first data hire. Data analysts are great. They are able to look into your data sets and come up with a hypothesis on what is actually happening in…Analytics3 min readAnalytics3 min read
Jun 7, 2021Why we need to centralize dataThe average startup today uses 10–12 different services. This is vastly different from just a few years ago when life was a lot simpler. Every startup is different and has its own set of unique needs. Tools like Salesforce, Zoom, Slack, Pipedrive, Google Docs, Stripe, Twilio, Intercom, Typeform, FB Ads…Analytics2 min readAnalytics2 min read
